Your complete

Outsourced Franchise Development Solution

Scope of

Services

Full Service Franchise Development

A fully integrated franchise development engine

Full Service refers to when FPG integrates the entire franchise buyer journey, including: Franchise Opportunity Website Design, Digital Lead Generation, Lead Nurturing Content, CRM Management, and Outsourced Franchisee Recruitment.

FPG builds an end-to-end franchise development system that is predictable and scalable, helping franchisors maximize their recruitment of top-quality franchisee talent.

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Lead Generation

It's the cornerstone of your recruitment efforts.

FPG estimates that over 1 million people request franchise information each year. However, only about 15,000 people invest in a new franchise. Generating leads is easy. Generating buyers, on the other hand, is difficult. FPG does the difficult work.

FPG is a dedicated franchise buyer-generation and content-creation agency specializing in franchise sales. Our sole focus is to accelerate your growth by filling your franchise sales pipeline with high-quality franchise candidates.

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Outsourced Franchise Sales

We're experts at franchise development.

FPG’s franchise sales systems were developed by professionals with more than 100 years of combined experience recruiting franchisees, and we’ve helped clients close more than 4,000 franchise agreements.

We can manage the whole franchise sales process from the moment the lead is generated to the moment the franchise agreement is signed. FPG recruiters follow a proven process, perfected over thousands of franchise sales transactions and 150 brands.

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Franchise Opportunity Website Design

Our websites are designed for your best buyers

Buyers conduct extensive research before investing in a brand.

When FPG studied user behavior on our clients’ websites in 2019, we found that the average lead spends about 20 minutes on a site while the average buyer spends about 3 hours reading the franchise information site.

Based on the content they consumed, revisited, and pored over, we can say with confidence that franchise buyers want to have a strong understanding of both the business model and the culture of your brand. They want to see the numbers. But they also want to see the humanity within the business. They want stories.

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Consulting and Advisory

Expert guidance for franchisors

Currently, there are approximately 9,000 franchise brands and only 15,000-20,000 franchise buyers per year. Franchisors will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates with the skills, capital, and experience necessary to drive the brand forward unless they stand out.

FPG leadership has experience in all aspects of franchising, including franchisor executives, franchisees, private equity, and suppliers to franchisors. We evaluate your brand to understand fully your business objectives and growth goals, and implement specific strategies to increase your value to high quality franchise candidates

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The FPG

Key Point of Difference

An end-to-end solution for the entire franchise buyer journey.

The Service

Lead Generation

The Competition

Have never worked a lead in their careers.

The FPG Difference

We work the leads we generate and we know what a qualified candidate looks like.

Outsourced Franchise Sales

Relies almost exclusively on broker networks. Little to no understanding of Google and Meta lead generation and content design.

We know how to generate leads and create deals without having to depend on broker networks.

Since 2002

Over 150 brands served

What our

Clients say

"Based on one of our partner's previous experiences with FPG, we brought in FPG to evaluate our franchisee recruitment tactics from stem to stern. We were happy with the actionable information provided and plan on using FPG on an ongoing basis."
Doug Flaig President, Stratus Building Solutions

"FPG was a passionate, creative, and flexible partner in helping TOGO'S to achieve its franchise sales goals."
Greg Lunde, CEO, Togo's Sandwiches

"We brought in FPG to evaluate our content and systems against industry best practices. We implemented their advice and took other necessary actions, and are now on track to meet or exceed objectives this year."
Roger Lewis, CEO, CMIT Solutions

"For more than 20+ years I have been extremely impressed with FPG’s franchise sales experience and results. Whether it’s generating leads, training franchise development teams, or executing in-house development roles, FPG delivers. Even more important than their performance, is that they do it the right way. The FPG team consistently behaves with integrity and class."
Rob Goggins, President, Great Clips, Inc.

"Marco’s has since become one of the fastest growing pizza chains in the highly competitive $40 billion pizza category. During that time, Marco’s grew from 375 locations to over 900 locations in 3 countries. System sales grew from $221 million to over $700 million. Royalty revenue increased from $10 million to about $27 Million. Marco’s recommends FPG as a strategic partner."
Jack Butorac, CEO, Marco's Pizza

"In 2015 College Hunks hired FPG as a growth partner to accelerate franchisee recruitment. FPG helped establish College Hunks’ value proposition as a franchise opportunity. FPG developed and executed a lead generation and lead nurturing strategy, which created a breakthrough in lead generation results. FPG designed a franchisee recruitment process and staffed with 2 full-time FPG recruiters and a fractional department leader."
Nick Friedman, CEO/Co-Founder, College Hunks Hauling Junk