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History
In the fall of 2002 Robeks through the fall of 2004, a California-based, 20-unit fruit smoothie and fresh juice chain, contracted with the Franchise Performance Group to assist them to successfully launch their new franchise system. Specifically, FPG:
- Designed a step-by-step franchisee recruitment process
- Established Robeks within the franchise broker community (E-Source, Frannet, Franchoice).
- Identified 20 qualified Area Developer (AD) candidates
- Trained AD in how to identify and recruit successful franchisees and skillfully follow step-by-step recruitment process.
- Provided ongoing training, coaching, and performance management to Area Developers.
Results
- Generated over $2mm in franchise fee revenue from 2002 and 2004
- Recruited, trained, and coached over 20 Area Developers in franchisee recruitment
- Robeks currently has approximately 140 locations in 17 states and Washington, DC.
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