Do you wonder why you don't receive better results from your training dollars? Are you curious as to why franchisee training doesn't stick? Did you ever notice how you train franchisees to do things one way and then they do it their own way? In this issue you will see why more and more training doesn't make a difference.

There is often a great divide between what people know and what they do. Peak performing franchisees often do not know more than their average or under performing counterparts. They simply implement more of the same knowledge they both possess.

Brilliant franchisors understand this great “knowing- doing” divide and are committed to stand in the gap on their franchisees' behalf. Through their ongoing support programs, these franchisors hold franchisees accountable for consistently executing their knowledge to the best of their ability. When franchisors help franchisees identify and eliminate their knowing-doing gaps, two positive outcomes are created. First, marginal franchisees become a peak performing franchisees who achieve a level of success they could not achieve on their own. Secondly, the franchisor maximizes their royalty collections. More importantly, did you ever notice those franchisees paying the highest royalty contributions also usually also consume fewest of the franchisor’s resources!

While excellent franchisee training is important, training alone does not create peak performance. Coaching does. Creating more personal accountability, not creating more training programs, is often the key to greater results.

Now the million dollar question: "How do I hold franchisees' accountable when I have no real authority other than what is given to me under the franchise agreement?...And the second I pull out the franchise agreement I lose credibility and trust?

This is where training your franchisor support staff in the arena of coaching does make a difference. If you want to drive royalties and experience a breakthrough in franchisees’ results, have your support staff master the discipline of business coaching. There are many programs and books which speak to this topic. The Franchise Performance Group has created Busting the Bell Curve, How to Develop Peak Performing Franchisees which is a training and coaching program aimed at helping operational support staff develop excel in their jobs. For more information, click below.

Busting the Bell Curve, Developing Peak Performing Franchisees

To learn more about the Franchise Performance Group's Developing Peak Performing Franchisees strategy of training and support, click on the link below.

How To Build Peak Performing Franchisees

Organizational Transformation.
Franchisors in need of a turn-around or are inventing a new future and vision for their organization, need buy-in from the franchisees and staff who may be stuck in the past. We design programs and workshops specifically designed to help franchise companies leave the past in the past and focus on the present and the future.

For More Information on Executive Coaching for Franchisors