News from FPG

We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.

Featured image for “2024 Franchise Lead Generation Best Practices”
November 13, 2023

2024 Franchise Lead Generation Best Practices

2024 Franchise Opportunity Lead Generation Best Practices Of the 1 million...

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Featured image for “The Intersection of Pickleball and Franchising:  How Franchising Will Transform Pickleball (or not)”
April 11, 2023

The Intersection of Pickleball and Franchising: How Franchising Will Transform Pickleball (or not)

Once upon a time there was a franchise consultant named Joe. ...

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November 18, 2022

Franchise Sales and Lead Generation 2023 Predictions

Goldman Sachs CEO David Solomon, JPMorgan Chase CEO Jamie Diamon and...

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November 11, 2021

Have Franchise Sales Recovered from the Pandemic?

By Joe Mathews, CEO of Franchise Performance Group   Recently we...

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Featured image for “How Private Equity will Transform Franchising”
April 27, 2021

How Private Equity will Transform Franchising

By Joe Mathews, CEO of Franchise Performance Group Private equity (PE)...

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Featured image for “Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems”
February 25, 2021

Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems

Here is your dashboard to improve your franchise recruitment results By...

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Featured image for “Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing”
February 25, 2021

Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing

Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Eight years...

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February 10, 2021

5 Key Indicators of Franchisor Success

The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive...

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Featured image for “Behavior Differences Between Franchise Leads and Franchise Buyers”
February 4, 2021

Behavior Differences Between Franchise Leads and Franchise Buyers

If you have read our articles in the past, you know...

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Featured image for “What Franchisors Should Consider When Outsourcing Franchise Sales”
January 19, 2021

What Franchisors Should Consider When Outsourcing Franchise Sales

What Franchisors Should Consider When Outsourcing Franchise Sales Firms specializing in...

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Featured image for “Slow websites kill franchise sales”
October 1, 2020

Slow websites kill franchise sales

Users have no patience for slow websites. Optimizing the speed of...

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Featured image for “Franchise Sales Performance Data for 2020”
June 26, 2020

Franchise Sales Performance Data for 2020

Highlights from FranConnect’s annual Franchise Sales Index report Want to know...

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Featured image for “Who wants to buy your franchise? One (or more) of these 10 personas”
June 12, 2020

Who wants to buy your franchise? One (or more) of these 10 personas

Defining franchise buyer personas Franchise buyers now spend two-thirds of their...

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Featured image for “Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox”
June 11, 2020

Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox

You have a great brand. Your franchisees are happy. But you’re...

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Featured image for “Comparing your options for outsourced franchise sales”
June 1, 2020

Comparing your options for outsourced franchise sales

As franchisors downsize their internal franchise development departments, here are two...

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