Products and Services
Lead Generation Strategy
Is your pipeline consistently filled with candidates matching your profile of a successful franchisee or a “feast or famine, “hit or miss” struggle to find people? FPG will design a lead generation strategy which fills your pipeline with highly engaged, qualified, and buyer ready leads.
Franchise Sales Process Design
What is your value proposition as a franchise opportunity? How well do you tell your story to franchise candidates during your process? Are they left inspired and in action, requesting to take the next step in the process, or do your franchise salespeople feel like they have to push and pull unwilling candidates through the process? In our combined 60 years experience in franchise sales, designing an intelligent, step-by-step process is one the quickest ways to accelerate franchise sales results. FPG designs intelligent franchisee recruitment processes which tell your story well and keeps qualified candidates moving through towards signing your agreement. The FPG client typically recruits 5-10% of the qualified candidates who desire to learn more.
Franchise Sales Training and Coaching
Create a team of high performance franchisee recruiters by providing them with the knowledge and skills of the best-of-the-best in franchise sales. FPG has spent 20 years studying what separates the top recruiters from everyone else and created Mastering Franchisee Recruitment©, the gold standard in franchise sales training and sales force management training. Clients such as Great Clips and Alphagraphics experienced 15-25% increase in results.
Franchise Opportunity Website Content
How do you tell your story in a compelling way which engages candidates and inspires them to leave their contact information? If 100 visitors happen upon your website, how many will become leads? The typical franchisor barely entices 1% of their visitors. One FPG client engages 3-5%.
Behavior Profiling and Values Assessment
Have you ever measured what top performers have in common? Do you know what separates the big producers from the underperformers? Would you like to minimize your franchise sales mistakes by selling the wrong franchisees and maximize your results with franchise candidates who belong in your chain? And what if you had a tool which was easy to use and only took 15-minutes to for a candidate to fill out, would it be worth it? FPG uses easy to use, fast, and accurate scientific instruments to help franchisors know which candidates belong and which may have problems downstream.
Outsourced Franchisee Recruitment
FPG is not the typical “franchise sales mercenary” or “hired gun” who rides into your system, sells franchisees to anyone who can fog a mirror, makes a few bucks, and then rides into the sunset onto the next deal, leaving you with broken promises, FTC violations, and other nightmares. Our experienced franchise salespeople will operate as part of your team, and only recruit franchisees who are a culture fit, have the necessary background and capital to succeed, and whose goals can be met as a franchisee of your system.
Outsourced Franchise Sales Leadership
Do your franchise salespeople or Area Developers need more assistance and accountability than you can offer? Are you having a hard time biting the bullet on big VP of Franchise Sales salary, but you need the experience? FPG may be your outsourced solution.
What is your online reputation as a franchise opportunity? What are your recruiters saying? How effectively do they tell your story? What in your process works well and what needs to be scrapped? Are your people, processes, and content working for you or against you? What do you need to do differently to win. FPG will mystery shop your process using a top performing franchise sales representative as the decoy. We will evaluate every conversation and everything we see and read and analyze what needs to happen to create a breakthrough in results.
Content Creation, including PR, Social Media, Franchise Opportunity Website, and Email Drip Campaigns
FPG has aligned with PR and social media firm Brand Journalists to help franchisors create engaging websites, email campaigns, PR articles, blogs, and social media content to engage leads and drive franchise sales results.