We create Franchise Sales Breakthroughs

Meet the Team


Who is Franchise Performance Group?

fpg-booksWe are experts and thought leaders in franchising — authors of Street Smart Franchising, Franchise Sales Tipping Point, The Meaning of Life Project and Developing Peak Performing Franchisees — who specialize in lead generation, franchisee recruitment, operational support and franchisee relations.




Joe Mathews, Founding Partner

Joe Mathews002 joe@franchiseperformancegroup.com
(c) 860-309-1484
Founder of Franchise Performance Group, Joe has more than 30 years of experience with such national chains as Subway, Blimpie, Motophoto and Entrepreneur’s Source. Joe specializes in the area of franchisee recruitment, sales and franchisee performance. He is a regular presenter at IFA conferences was an instructor with the ICFE (Institute of Certified Franchise Executives). Joe is author/co-author of three books on franchising, Street Smart Franchising with Don Debolt and Deb Percival, Franchise Sales Tipping Point with Thomas Scott, Developing Peak Performing Franchisees.


Paupaul-cropl Pieschel, Senior Consultant

Paul has more than 30 years of executive management experience and has held leadership roles in many high-growth franchise systems. As vice president of Human Resources for Progressive Industries, his management training program was so successful, Paul was featured in the book The Competence Connection by Jay Hall. When Progressive Industries purchased MotoPhoto, Paul, as vice president of Franchise Development, helped Motophoto become the premier franchise in the photo industry, opening 400 units in three countries. Paul also served as vice president of Franchise Development for The Entrepreneur’s Source and Decor & You.

Scott McLain, Advisor FPG Capital

McLain joined FPG Capital in 2013 after retiring as president and chief strategic officer of Sonic Corp, parent company of the nation’s largest chain of drive-in restaurants.  During his 17-year career at Sonic, he held various positions including treasurer, chief financial officer, and president of Sonic Industries, the company’s franchising subsidiary.


Don Welsh, FPG Capital

Don joined FPG Capital in 2013. Don started his career at ARAMARK, becoming one of their youngest executives, serving in their Sports and Entertainment Division. Don founded Aspeon Solutions in 1999, a publicly held Information Technology where he was instrumental in securing funding from Credit Suisse. Don was recruited to join FreedomPay, a payment and loyalty company, funded by Nokia and Goldman Sachs in 2000 as COO. Don and his partners founded Simple Tie Ventures, LP in 2005 a small Private Equity Firm. Currently, through Simple Tie Ventures, LP, Don and his partners have invested in a multi-unit Sonic franchisee in the Philadelphia market, a 17-acre golf facility in the Philadelphia area, a construction management firm and a solar development company.

Dan Hieb, Senior Franchise Writer

Dan Hieb spent 12 years in daily newspapers as a reporter, editor and designer, including at The Tennessean, The Tampa Bay Times, Nashville Business Journal and The Courier-Journal. The Louisville, Ky., native caught the reporting itch as a high school freshman in 1991. He believes interesting stories can be found almost everywhere — and that corporate storytelling is a key way to attract customers and business partners.

Hieb is a 1999 graduate of Western Kentucky University and lives in Franklin, Tenn., where, when not working, he is likely to be found hiking, kayaking, or in the nearest swimming hole.


Lynne Mosman…