How to Craft a Franchise Earnings Claim That’s Accurate, Precise, and — most importantly, Tells an Engaging Story Franchise Attorney’s conventional thinking about item 19 earnings claims has been relatively stagnant over the last 20 years. Thinking has evolved, but slooooowly. It went something like this: 1990: Franchise Sales Person: “Can we do an earnings [...]
Want to grow your franchise system in 2013? Pay attention to these changes in the industry: By Joe Mathews and Thomas Scott This year’s International Franchise Association Convention was the largest on record, with over 3,600 attendees. As usual, franchise systems are looking to each other and industry experts to figure out how to grow in [...]
Franchising fights back from recession, but performance gaps keep many companies from expanding By Joe Mathews and “Franchise Sage” Darrell Johnson, CEO of FranData, has played an integral role at the past five Franchise Update’s Franchise Leadership and Development conferences, which is to look at the key economic indicators and predict what it means [...]
Hint: They are starving for specific information – are you satisfying their appetite? by and Joe Mathews On average, how many leads does it really take to sell a single franchise? What’s your “lead-to-close” ratio? If you attend Franchise Update’s annual Franchise Sales and Leadership conference, those are the types of questions you are sure [...]
Base your budgetary decisions on real data and achieve your goal much more quickly By Thomas Scott OK, I admit it. I’m a geek. At some point in my career, I fell in love with data: Google analytics, click paths, click throughs, visits, impressions, likes and views. If I can dump it into a spreadsheet, I’m [...]
By: Deb Evans Developing Peak Performing Franchisees is a project that Joe Mathews and I have worked on since March. I can actually see a light at the end of the tunnel and I’m getting very anxious to have the work published. One of my favorite chapters is Chapter 3: Understanding Behavioral Styles. The chapter explorers the behavioral [...]
Google wants you to publish more content about your franchise opportunity if you want to rank highly for key terms Everyone hates spam. Spam doesn’t just clog your inbox; it clutters up your Google se buy cheap viagra online arch results. Google has declared war on what it calls “webspam” — websites that rank highly [...]
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates. Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. Franchise growth had stalled in 2008, [...]
From the upcoming book Developing Peak Performing Franchisees by Joe Mathews and Deb Evans Every new franchisee goes through an intense period of learning and adjustment before they master the franchise system they have purchased. This is typically a time when their emotions run high, ranging from total joy to complete frustration. Franchisees move through [...]
Our Top 10 Takeaways from the IFA Convention By Joe Mathews and Thomas Scott Franchise Performance Group This year’s International Franchise Association Conference had higher attendance than previous IFA franchise conferences. 2011 was a stronger year than 2010 for most operationally sound organizations with good business fundamentals and strong unit level economics. With the continued [...]
