Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers that question. Free eBook explains where high performance franchise sales teams consistently dominate competitive brands How to Create a Franchise Sales Breakthrough. Guaranteed. by Joe Mathews, CEO of […]
Franchise Sales and Lead Generation
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Smart use of these tactics can make a big difference in your results
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This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.
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The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old failing tactics By Thomas Scott and Joe Mathews How are you going to generate franchise leads this year and beyond? Do you know where people are looking for franchises? Do you know what […]
Joe Mathews / Franchise Development Trends, Franchise Lead Generation, Franchise Sales and Lead Generation, Latest Blog Posts / franchise sales, franchise sales advice, franchise sales consultant, franchisor sales consulting / 2 comments
The four places to look if you want to create a franchise sales breakthrough By Joe Mathews Want to create a breakthrough for franchisee recruitment results for your franchise company? Let me start by defining the phrase franchisee recruitment breakthrough. Breakthrough, by definition, is an unpredictable result. Here’s an example: if in year 1 you recruited 10 franchisees, […]
Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise Performance Group’s mission statement states, “We build worth, iconic franchise brands.” Clients hire us not only to create critical breakthroughs in franchise development by helping them recruit top quality franchise partners. In March when Franchise […]
Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during the launch month of October, and only 9.4 million were able to get past the technology problems and use the site during the first month. […]
In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.
Franchise Performance Group Client VooDoo BBQ Wins 2013 Star Award For Best Franchise Recruitment Website
Franchise Update selects article-format franchise recruitment website as best in franchise industry Franchise Update awarded VooDoo BBQ the 2013 STAR award for the best franchise recruitment website in the franchise industry at its annual Franchise Leadership & Development Conference awards dinner in Atlanta. The STAR awards recognize excellence in lead generation, recruitment and industry-wide best […]
If you aren’t closing leads from portals, it’s time to change your tactics Franchisors have a love-hate relationship with franchise portals. Once the most popular source for franchise leads, portals experienced a drop in results over the past five years, leading many franchisors to stop using them for lead generation. Last year’s Franchise Update […]