We create Franchise Sales Breakthroughs

Franchise sales hit a wall? Talk to us about how we have helped companies in every sector of franchising create breakthroughs in results.

What We Do

Franchise Lead Generation Services

Franchise lead generation is changing and few companies are able to keep pace. Learn how FPG can improve your lead generation results and lower your budget.

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Outsourced Franchise Sales

Creating a breakthrough requires more skill and experience than most franchise salespeople have. Learn how you can leverage our experience and produce results using outsourced recruiters.

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Franchise Development Consulting

It takes more than a budget and good lead generation to grow a franchise system. Learn how we can help you set up a high performance sale process, train salespeople and understand who to target.

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Expansion Capital

Do you have a strong business model but are undercapitalized? Do you have a shot at becoming an iconic American brand? FPG Capital invests money and skills in helping chains become iconic.

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Franchise sales is our specialty

Are you serious about building a winning, profitable, and sustainable franchise brand?

Has your franchise expansion effort hit a wall?  Are you having a hard time cutting through the competitive clutter and getting noticed by qualified buyers?  Are you losing deals you think you should have closed? Are you tired of running neck-and-neck with your competition and want to pull away? Are you frustrated with spending tens or even hundreds of thousands of dollars on franchise lead generation with little to show for the money and effort?

It’s time to talk to us.  We solve these problems.


Since 2002, Franchise Performance Group has worked with companies in every segment of franchising and have helped many franchisors achieve a franchise sales breakthrough. We developed the winning formula for helping franchisors accelerate growth and achieve their growth objectives in this competitive economy.

Our tools are simple:

  • Cutting edge franchise buyer lead generation (Franchise sales website design, brand storytelling content strategies, SEO, SEM, retargeting, online PR, pay-per-click, portal management and franchise broker relations)
  • outsourced franchise sales where needed
  • franchise sales process design
  • franchise sales training, ongoing coaching and skill development

The FPG Difference

Let’s face it.  Every “out of work” former VP of Franchise Sales is now a “Franchise Sales Consultant” looking to earn a few bucks while they are between jobs.  That’s not us.  We are students of franchising who have mastered what it takes to build a national franchise brand.  We push the envelope.  We challenge the stale, tired, conventional tactics and ways of thinking which is producing industry wide diminishing franchise sales returns.  We wrote the book…three books actually…on successful franchising: Street Smart Franchising, The Franchise Sales Tipping Point, and Developing Peak Performing Franchisees. 

Creating, documenting, and implementing what it takes to create an iconic American franchise brand is what keeps us up at night.  It lights us up.  It’s who were.  It’s our God-given calling.

If you have an undifferentiated “me too” franchise brand and you want to pump it up and dump it later, we aren’t what you are looking for.  But if you have a chance to create something unique and special…a beloved brand that outlives all of us…you will not find a company that will take it as seriously as we do and deliver the results we can.  Reach out to us and let us know who you are.

We have a long track record of breakthrough results:

Listen to what our clients say:
Don Fertman, Chief Development Officer for Subway, “When we needed some outside assistance we chose Franchise Performance Group.  They bring a level of understanding of franchisee recruitment that few in franchising possess.”

Shelly Sun, CEO and Co-Founder of BrightStar Healthcare said, “Franchise Performance Group helped us achieve our first breakthrough in franchise sales results.”

Art Coley, CEO of Alphagraphics, “I have worked with Joe Mathews of Franchise Performance Group for nearly ten years.  Our franchise sales training and strategies resulted in a significant double-digit increase.”

We focus on franchise buyers

We know franchising! Unlike most franchise vendors, we learned franchising from the trenches. We have been franchisees and know what the buying process is like from first hand experience. We also held many executive position within franchisors and know firsthand how every major role in a franchise system works. We have created lead generation programs for our own franchise brands, developed and managed franchise salespeople and have a long history scaling franchise systems of all sizes.

Creating a tipping point for franchise sales is a linear process: it begins with your brand story and how you get your message in front of prospects who are already looking for you and are a good fit. It continues through to your lead generation efforts, franchise sales process and the skills of your franchise salespeople.

All of the work we do is focused on understanding how prospects buy franchises in today’s complex market. We get franchise buyers and we know how to position your brand so it can attract the best.

FPG Winning Formula

• Consulting to help franchisors craft a compelling value proposition as a franchise opportunity – who are your target buyers and what are the emotional reasons they buy?

• Franchise lead generation strategy to create a steady stream of candidates matching the franchisor’s profile of a successful franchisee -engaging them with your value proposition and compelling them to step up and say, “I need to learn more.”

• Franchise opportunity website and content development to communicate your value proposition in a way which inspires your franchise candidates into action.

• Franchise sales process design and content development to help franchisors tell a compelling story – keeping candidates interested, focused, and engaged while moving them towards and intelligent investment decision.

• Franchise sales training and professional development – help franchise salespeople skillfully implement the process by teaching them performance techniques.

• Leadership of franchise sales teams and effective pipeline management.

• Outsourced franchise sales.  FPG professional franchise recruiters can be hired on an outsourced basis to help you grow your brand.

 Curious to see if we can help you scale your franchise system? Fill out our contact form and start a conversation with us.